Who are the users of the Internet have never in my life encountered a pop-up windows that display advertising banners? I think that these people simply do not exist. But who is behind this product of the advertising business, and what he thinks about his later years, the invention?
Invented the pop-up advertising banners Ethan Zuckerman, an American in the mid-90s of the last century. He now heads the Information Center at the Massachusetts Institute of Technology, and in the 90's worked at Tripod.com, which was a pioneer in the creation of the first online communities and banner networks.
Before Ethan was tasked to make as a more effective system for generating profits visitors a variety of popular sites on the Internet, and the decision came naturally. He came up with the perfect way to show the people of promotional offers on top of the window, which they are currently viewing. And came into the world with annoying pop-ups advertising banners..
"Our task was to analyze the user's home page to show him targeted advertising, taking into account his hobbies, all this resulted in the creation of one of the most hated advertising techniques today - pop-ups. - Ethan Zuckerman shared with reporters publication The Atlantic. - I wrote the code with their own hands, who ran a pop-up window within which demonstrated an advertisement. Now I am very sorry for what he did, because in those years, our intentions were only good. "
Zuckerman also said that the creation of pop-up ads it also prompted one of the advertisers, who represented one of the largest manufacturers of American cars. Advertiser does not suit the fact that his banner ads are displayed on the pages of pornographic sites, so printing banners in a separate window from these sites could solve all the problems with the image.
Now pop-up ads, according to its inventor, does more harm than good. Such means of advertising goods and services only irritate Internet users, rather than pushing them to make purchases. In addition, most of the experienced users prefer to use a special plug-ins for your browser, allow them to block pop-up windows and banner ads.
